Landmark Group brand Lifestyle opens 111th India store in Surat

Landmark Group’s family focused fashion brand Lifestyle is opening its 111th India store in Surat to bring its ethnic and western wear to more shoppers in Gujarat. The store measures 22,800 square feet and is Lifestyle’s second store in the city of Surat. 

“We are extremely delighted to launch the second Lifestyle store in Surat,” Lifestyle International Private Limited’s senior vice president of operations (West) Vivek Thilakan told India Retailing. “This would be our fifth store in Gujarat and the 111th store in India. We believe that Surat is an evolving and promising market for fashion retail.”

Inside the store, shoppers can utilise technological features such as self check out facilities and a click and collect service to enable them to pick up their e-commerce orders in store. Products available in the store include womenswear, menswear, children’s wear, footwear, and accessories among others.

“We have robust expansion plans,” said Thilakan. “We aim to add around four to five stores in the coming financial year in Gujarat and Maharashtra. These will include stores in new towns as well as new catchments in existing cities.”
 
Lifestyle also recently opened a store in Raipur in Chhattisgarh’s City Center Pandri Mall. The store is the brand’s 11thaddress in central India and its second store in Raipur.