Kanye ‘Ye’ West Promotes Yeezy Fashion Line During Super Bowl

The half-minute spot looks like it was shot on West’s cellphone, and he appears to be riding in a vehicle, talking directly into the camera.

Kanye “Ye” West bought airtime during Super Bowl LVIII to promote his fashion line, Yeezy.

The half-minute spot looks like it was shot on West’s cellphone, and he appears to be riding in a vehicle, talking directly into the camera.

“Hey y’all, this is Ye, and this is my commercial,” he said. “And since we spent all the money on the commercial spot, we actually — we didn’t spend any money on the actual commercial. But the idea is I want you to go to yeezy.com.”

He then spelled it out for viewers and added, “I’m gonna write it at the bottom of the screen and I got some shoes and mmmm that’s it.”

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However, not all Super Bowl viewers saw the commercial as the spot didn’t air in all markets. It’s unclear exactly where it aired, though The Hollywood Reporter viewed the commercial on a Miami affiliate, but it did not air in Los Angeles.

That suggests that West probably purchased the ad time on a regional basis, meaning he didn’t spend the $7 million that CBS Sports said 30-second spots were going for on a national level.

Super Bowl LVIII, airing on CBS and Paramount+, features the Kansas City Chiefs taking on the San Francisco 49ers, who are playing at Allegiant Stadium in Las Vegas.

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