Personal care giant Procter & Gamble India plans to invest Rs 300 crore to co-create supply chain solutions in partnership with external businesses. The fund will focus on working with innovators and start-ups and the initiative is designed to elevate the business’ customer experience.
“With the ‘P&G Supply Chain Catalyst’ fund, we are focused on co-creating innovative solutions that enhance the very backbone of our operations- the supply chain,” said P&G’s India subcontinent CEO LV Vaidyanathan, ET Bureau reported. “We are confident that focused interventions in the supply chain will have a positive impact on our overall priorities including constructive disruption and productivity.”
The fund aims to construct a supply chain which is more flexible, transparent, and resilient, the Economic Times reported. The business has previously worked with external companies to ameliorate its operations such as through its vGrow platform, launched around six years ago, which works as a platform with which to partner with external suppliers and vendors.
“We strongly believe that a healthy dissatisfaction with the status quo will help us raise the bar on constructive disruption and better serve consumers, customers, and communities,” said Vaidyanathan. The initiative is also designed to compliment the government’s ‘Gati Shakti’ programme, which aims to use targeted interventions to streamline India’s movement of goods and services across the nation.
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