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Coca Cola enters Indian alcoholic beverages market with ‘Lemon-Dou’

Coca-Cola India has forayed into the domestic alcohol market for the first time, introducing Lemon-Dou, its global alcoholic ready-to-drink beverage. The company has started pilot tests of Lemon-Dou in “a few states in India.” “Coca-Cola is pilot testing select brands like Lemon-Dou from its global portfolio of low alcoholic ready-to-drink beverages in a few states…

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